[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nejedeto.cz\/je-to-cisty-marketing\/#Article","mainEntityOfPage":"https:\/\/www.nejedeto.cz\/je-to-cisty-marketing\/","headline":"Je to \u010dist\u00fd marketing","name":"Je to \u010dist\u00fd marketing","description":"Co to vlastn\u011b znamen\u00e1? Ofici\u00e1ln\u00ed definice toho, co si bere za c\u00edl je spr\u00e1vn\u011b identifikovat p\u0159\u00e1n\u00ed a pot\u0159eby z\u00e1kazn\u00edk a potom splnit v\u0161echna p\u0159\u00e1n\u00ed s co nejv\u011bt\u0161\u00ed p\u0159esnost\u00ed. Je to celkem slo\u017eit\u00fd podnikatelsk\u00fd syst\u00e9m aktivit s principy na marketingov\u00e9 n\u00e1stroje, kter\u00e9 jsou produkt, cena, distribuce, propagace. Produkt \u2013 nen\u00ed jen samostatn\u00fd v\u00fdrobek nebo slu\u017eba – […]","datePublished":"2020-09-13","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.nejedeto.cz\/author\/#Person","name":"","url":"https:\/\/www.nejedeto.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bbe1b3bd68cf5b616cc697a459b86e3be4df6c120806baf939f8aad94b0a3d6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nejedeto.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nejedeto.cz\/wp-content\/uploads\/img_a333421_w2732_t1546722487.png","url":"https:\/\/www.nejedeto.cz\/wp-content\/uploads\/img_a333421_w2732_t1546722487.png","height":0,"width":0},"url":"https:\/\/www.nejedeto.cz\/je-to-cisty-marketing\/","about":["Pen\u00edze"],"wordCount":378,"articleBody":"Co to vlastn\u011b znamen\u00e1? Ofici\u00e1ln\u00ed definice toho, co si bere za c\u00edl je spr\u00e1vn\u011b identifikovat p\u0159\u00e1n\u00ed a pot\u0159eby z\u00e1kazn\u00edk a potom splnit v\u0161echna p\u0159\u00e1n\u00ed s co nejv\u011bt\u0161\u00ed p\u0159esnost\u00ed. Je to celkem slo\u017eit\u00fd podnikatelsk\u00fd syst\u00e9m aktivit s principy na marketingov\u00e9 n\u00e1stroje, kter\u00e9 jsou produkt, cena, distribuce, propagace.  Produkt \u2013 nen\u00ed jen samostatn\u00fd v\u00fdrobek nebo slu\u017eba – poskytuje celou \u0161k\u00e1lu vlastnost\u00ed (jako vlastnosti produktu, kvalita atd.) Cena \u2013 pen\u011b\u017en\u00ed vyj\u00e1d\u0159en\u00ed hodnoty zbo\u017e\u00ed – stanoven\u00ed adekv\u00e1tn\u00ed ceny tak, aby z\u00e1kazn\u00edk byl ochoten zaplatit a prodejce na tom vyd\u011blal Distribuce \u2013 zp\u016fsob jak\u00fdm se produkt dostane k z\u00e1kazn\u00edkovy Propagace \u2013 hlavn\u00edm \u00fakolem je vytvo\u0159it u spot\u0159ebitel\u016f kladn\u00fd obraz jejich v\u00fdrobku – mezi n\u00e1stroje marketingu pat\u0159\u00ed REKLAMA Ano p\u0159esn\u011b ty otravn\u00e9 vsuvky mezi va\u0161\u00edm obl\u00edben\u00fdm filmem. Ale to nen\u00ed v\u0161echno! Je samoz\u0159ejm\u011b placen\u00e1 a za c\u00edl si ned\u00e1v\u00e1 nic jin\u00e9ho ne\u017e prodat v\u00fdrobek. Ale plat\u00ed zde n\u011bkolik pravidel. Podle m\u011b hlavn\u00edm je etika, co\u017e znamen\u00e1, \u017ee reklama nesm\u00ed nijak po\u0161kozovat konkurenci, naru\u0161ovat soukrom\u00ed nebo lh\u00e1t. Jak\u00e9 typy tedy m\u016f\u017eeme vid\u011bt? Mimo ty, kter\u00e9 mnoho z n\u00e1s p\u0159ep\u00edn\u00e1 nebo vyu\u017e\u00edv\u00e1 k pauze na toaletu jsou je\u0161t\u011b skryt\u00e9, jsou velice \u0161patn\u011b rozpoznateln\u00e9 a v \u010cesk\u00e9 republice jsou od roku 2015 zak\u00e1z\u00e1ny.  Product placement je pojem, kter\u00fd ozna\u010duje nab\u00edzen\u00ed p\u0159edm\u011btu v seri\u00e1lech nebo filmech. PUBLICITA Mnohem spolehliv\u011bj\u0161\u00ed a ve\u0159ejnost\u00ed l\u00e9pe vn\u00edman\u00e1. O co se jedn\u00e1? Je to takov\u00e9 p\u0159edstaven\u00ed ve\u0159ejnosti skrz nap\u0159\u00edklad informa\u010dn\u00ed m\u00e9dia. Proto\u017ee se nejedn\u00e1 o zaplacenou reklamu je to zadarmo. Pro zadavatele je ale riziko, \u017ee jejich v\u00fdrobek \u010di slu\u017ebu zkritizuj\u00ed. OSOBN\u00cd PRODEJ N\u011bkdy je nejhez\u010d\u00ed zaj\u00edt si na trhy a nakoupit si mo\u017en\u00e1 i dra\u017e\u0161\u00ed v\u011bci, ale od mal\u00fdch obchodn\u00edk\u016f, kte\u0159\u00ed v\u00e1m k v\u011bc\u00ed \u0159eknou sv\u016fj osobn\u00ed n\u00e1zor. Ten si m\u016f\u017eete vyslechnout i ve v\u011bt\u0161\u00edch obchodech. Podle m\u011b je nejlep\u0161\u00ed d\u00e1t na doporu\u010den\u00ed n\u011bkoho, komu d\u016fv\u011b\u0159ujete.                                                                                                                                                                                                                                                                                                                                                                                         3.8\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Je to \u010dist\u00fd marketing","item":"https:\/\/www.nejedeto.cz\/je-to-cisty-marketing\/#breadcrumbitem"}]}]